Birth of a Brave New World
Friday, July 6th, 2007
Editor’s Note: This kicks off the beginning of our wall to wall Special Report coverage of the Consumer Electronics Show 2003. Check back all week for news and reviews of the great (and not so great) new techology.
Science Fiction fans should be familiar with the concept – Neal Stephenson called it the Metaverse in Snow Crash, Gibson called his cyberspace. Over the past ten years, many companies have tried to create a real-world analog to these fictional constructs, with names like Blaxxun Interactive, Worlds Inc, Linden Labs and others. So far, most of them have failed.
Today marks the birth of the latest virtual world, this one called “There” – as in lets go There. Under development for four years, and led by Tom Melcher, previously of CNet and Snap, There takes a somewhat different angle on the world creation business.
Rather than a place for techno-geeks to hang out, or a massively multiplayer game, There is focusing on becoming the next generation of instant messaging and chatrooms.
The company’s literature quotes Neilsen/NetRatings research that shows approximately 53 million adults have chatted with friends online over the past month. There is designed to appeal to the sweet spot of that audience – focusing on the casual and regular chat and instant messaging user, not the tech-geeks. In fact, There expects its audience to skew more towards women than men, at least at first. Why? Well according to CEO Tom Melcher, “men will go where the women are, but the reverse isn’t true.”
Avatar Based: Like other virtual worlds, a custom avatar provides your proxy. You can select either a male or female avatar, and then customize clothes, hairstyle, skin color, etc. Because There focuses on non-tech geeks, and because communication and chatting forms the core of the world, the company limits you to normal, human looking avatars.
In addition, There has developed a detailed set of gestures and facial expressions, essentially mapping emoticons onto the avatar’s expression and bodily language. You can wink, flirt, nod, laugh, smile and even blush. Shooting daggers and a very Mario-like floating heart convey deeper emotions.
You can even customize your Avatar by visiting a Spa for a “facial”, although we didn’t get a chance to try that out.
First experience: To get started, we first created an avatar. This was an easy, menu driven approach, and gave us a basic, happy looking guy.
One unique aspect of There: you either buy or earn Therebucks, and then use that virtual cash to purchase clothes, toys and other cool things inside the world. The current exchange rate is $1787 Therebucks for a dollar.
The company set me up with $5,000,000 Therebucks – almost $3,000 worth. A guy could have a good weekend in Vegas with all the stuff I could buy! So like any good consumer, the first thing I did was to go and buy me some stuff!
First I bought some new clothes. In addition to making money from consumers, There has sold store-space to Nike and Levis, with others on the way. So I bought me a natty Levis Jean Jacket ($1,000), and a pair of Hiking Boots ($1,000) and Ghost Martial Arts pants ($1,000) from Nike.
Then, of course, I needed transportation. A bunch of fun options are included, including a Dune Buggy, hoverboard (like a floating snowboard) and a jet pack – in many festive designs and colors.
I picked up a green and yellow hoverboard called Slimer ($1,000), and a Zebra striped Dune Buggy ($1,000) so I could navigate in style, and a paint-gun for paintball games, and a soccer ball ($499) just for fun.
Finally, I visited the pet store. Yup, inside There, you can get your very own dog, a faithful friend that will follow you around everywhere – and never leave a mess behind!
I could have purchased a Dachsund ( $3,199), but that was too wimpy, so instead I got myself a lab ($3,599)– and colored him silver. You can play with your dog by tossing him Yummy Treats ($399 for a bag of 15), or giving him simple commands, like stay, heel, speak, etc).
I could have bought a lot more stuff, including a couch to sit on, and other add-ons and toys. I could even rent a house, so I’d have somewhere to host private gatherings.
If you get tired of some of your possessions, you can always sell them back, or auction them to the highest bidder. Unlike Ultima Underworld and other online worlds, which auction items using eBay, There guarantees the veracity of objects and auctions.
But enough shopping! I wanted to go explore!
Note: prices for items have not yet been set.
The world is modeled on the Earth, with actual topographic maps, latitude and longitude scanned in. Although only four areas are currently enabled, There expects many more worlds to be created by themselves or partners.
Currently you can visit four areas: Tiki – a collection of islands, Tyr – more of a gothic and dark vampire world, Saja: a floating collection of islands and Egypt – wander around the pyramids and sphinx.